NCIG commissioned Browndog Productions to design a logo. Browndog was the artistic and technical talent behind the excellent animation you can view from our Home Page.
NCIG was established with a special vision in mind. Study of the human DNA code is now leading to breakthroughs in our understanding of health and disease at the level of specific population groups. But our knowledge is very Euro-centric. NCIG aims to help Indigenous Australians reap the benefit of genome science and not be left behind.
From over-arching policy direction set by the Indigenous-majority Board, to person-by-person and project-by-project consent by individual donors, decision-making about the NCIG collection rests in Indigenous hands. NCIG is establishing new and higher standards of consultation, new models of consent-seeking, and is building sustainable, long-term collaborations with communities that are likely to be multi-generational.
How does a logo convey that?
Browndog asked us what feelings we wanted NCIG to evoke. Our answer was:
- Commitment: we are in it for the long haul;
- Purpose: we are doing it for reasons that matter;
- Respect: we respect Indigenous decision-making practices, individuals and community bodies;
- Hope and optimism: we wish to enable discoveries that are meaningful and important to Indigenous Australians;
- Quality: we value scientific excellence, accuracy and diligence.
Browndog came back with this brilliantly simple "image sentence".
Moving from concept to final design, we now proudly launch the beautiful new NCIG logo.